PRACTICAL APPLICATION OF AGILE METHODOLOGIES: TEAM MANAGEMENT STRATEGIES IN UNCERTAIN BUSINESS ENVIRONMENTS

Abstract

In the contemporary business landscape, characterized by high uncertainty and rapid technological transformations, agile project management methodologies–such as Scrum, Kanban, and Lean–play a pivotal role in ensuring organizational adaptability and enhancing team performance. This article provides a systematic analysis of the practical application of these methodologies within organizations operating in highly uncertain environments. It examines their advantages, limitations, and critical success factors for effective implementation. The study highlights how Scrum facilitates structured iterative development through sprints, enabling teams to deliver value incrementally while adapting to evolving requirements. Kanban, with its focus on workflow visualization and limiting work in progress, proves effective in managing continuous task flows and enhancing transparency. Lean, rooted in principles of waste elimination and value maximization, fosters operational efficiency and continuous improvement. Particular attention is devoted to the emergence of hybrid models, such as Scrumban, which integrate the structured approach of Scrum with the flexibility of Kanban, or combine Lean principles to optimize resource utilization and align with organizational goals. Through case studies of companies like LEGO, ING, and Bosch, the article illustrates how these methodologies drive innovation, reduce development cycles, and improve product quality. The article proposes an adaptive model for selecting the appropriate methodology based on team size, uncertainty level, and task complexity. This model guides organizations in tailoring agile practices to their specific project requirements and cultural contexts, ensuring alignment with strategic objectives. Recommendations include conducting pilot projects, leveraging digital tools, investing in training, fostering a collaborative culture, and regularly analyzing metrics to optimize processes. These strategies enable organizations to navigate uncertainty, enhance competitiveness, and achieve measurable outcomes in dynamic business environments.