DIGITALIZATION OF WORLD TRADE AS A CONDITION FOR ENSURING ITS COMPETITIVENESS

Abstract

The article examines the current problems of digitalization of world trade as a condition for ensuring its competitiveness. Today, the world economy, and therefore trade as its integral component, are under the influence of a number of development factors, one of the defining ones of which is digitalization. In the field of world trade, it is manifested in the following: 1) large-scale growth of digital trade and e-commerce; 2) digitalization of customs processes and trade compliance; 3) focus on trade security and data confidentiality; 4) increased use of digital currencies and blockchain technology in conducting digital trade activities; 5) widespread use of artificial intelligence in world trade. Particular attention is paid to the dynamics of growth of digital trade and e-commerce as key driving forces for the modernization of world trade processes. In particular, the state and prospects for the development of e-commerce are considered both in general and on the example of individual continents, countries and product groups. The digitalization of customs administration, automation of control procedures and the formation of a modern trade compliance system are analyzed. In particular, the benefits that companies receive as a result of the digitalization of customs processes and trade compliance are presented. The emphasis is on the importance of ensuring trade security and protecting confidential data in the context of the growth of world trade and the active use of electronic platforms. In this context, the trend of increasing regulatory influence in the field of artificial intelligence and information processing methods is analyzed. The potential for integrating digital currencies and blockchain technology into the sphere of cross-border trade as tools for increasing transparency, security and speed of international trade transactions is assessed. Thus, potential areas of application of blockchain technology in the implementation of international trade transactions are analyzed. The role of the use of artificial intelligence in world trade is studied. In particular, the potential for the application of AI in the implementation of international trade transactions is analyzed.