INTEGRATING ADVANCED DIGITAL TOOLS INTO A CONSTRUCTION FIRM’S STRATEGIC MANAGEMENT
DOI:
https://doi.org/10.32782/ecovis/2025-3-13Keywords:
сonstruction firm, strategy, strategic management, digital transformation, digital tool, ВІМ, ERP, AIAbstract
The study addresses the crucial problem of integrating advanced digital tools into the strategic management of a construction company. The paper examines the classical three-stage strategic management process and the evolution towards "Construction 4.0," which relies on a full integration of cyber-physical systems and intelligent tools. The analysis identifies the true strategic value of digital tools: shifting the management focus from tactical project-level thinking to portfolio-level strategic vision. The functionality and strategic role of key digital instruments are systematically analyzed. Building Information Modeling (BIM) functions as the core management system at the project level, enhancing coordination and serving as the information resource for data integration. Enterprise Resource Planning (ERP) acts as the digital core at the corporate level, ensuring full transparency of financial, material, and human resources, which is essential for portfolio management and resource allocation. Project Management Platforms (Procore, Asana) provide operational excellence by ensuring real-time control, task monitoring, and project execution management. IoT and Drones serve as the "eyes and ears" of the digital system, transforming the physical site into a source of objective, real-time data on resources, safety, and progress. AI/ML and Digital Twins represent the highest level of technological sophistication. Their strategic value is in enabling predictive analysis, simulating strategic scenarios, optimizing asset lifecycle, and supporting optimal long-term decision-making without real-world risk and costs. The study proposes an integration model that merges these diverse technologies into a single, continuous strategic management cycle (Formulation, Implementation, and Control). This systemic integration transforms the discrete annual strategy review into a dynamic, data-driven process based on real-time feedback. The integration of advanced digital tools (BIM, Digital Twins, AI, IoT, ERP) holds substantial potential to increase productivity, transparency, and the quality of management decisions.
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