THE IMPACT OF DIGITALIZATION ON THE ECONOMIC EFFICIENCY OF DAIRY PRODUCERS IN MODERN CONDITIONS
DOI:
https://doi.org/10.32782/ecovis/2023-1-15Keywords:
agribusiness, dairy producers, digitalization, economic efficiency, competitiveness, market, digital transformation, digital technologiesAbstract
The article is devoted to the analysis of the impact of digitalization on the economic efficiency of milk production enterprises in modern conditions and the justification of recommendations for the implementation of digital technologies to increase their competitiveness. It has been established that digitalization is an important factor in increasing the economic efficiency of milk production enterprises, which at the same time creates both new opportunities and certain challenges. Digital technologies allow to significantly optimize production and management processes, reduce costs, increase product quality, ensure prompt management decision-making, and also strengthen the competitiveness of the enterprise in the domestic and foreign markets. It has been determined that in the conditions of the Ukrainian economy, the digital transformation of the dairy industry is taking place slowly and unevenly, which is due to a number of objective barriers (the high cost of implementing digital solutions, insufficient level of IT literacy of personnel, lack of infrastructure in rural areas, weak support from the state and risks associated with information security). Practical recommendations are proposed to increase the competitiveness of Ukrainian dairy producers in the digital era. Among them are the phased introduction of digital technologies, the development of a digital culture at the enterprise and partnerships with technology companies, increasing the level of data protection, and participation in innovation support programs. The comprehensive implementation of these measures can not only improve the financial and economic results of enterprises, but also contribute to their sustainable development in the context of the digital transformation of agriculture. It is proven that digitalization is not just a fashionable trend, but a strategic necessity to ensure the effective, profitable and environmentally responsible operation of dairy enterprises in the 21st century.
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