CREATIVE SOLUTIONS IN BUSINESS ETHICS
DOI:
https://doi.org/10.32782/ecovis/2024-2-7Keywords:
business ethics, creativity, ethical decision-making, corporate responsibility, innovation, moral dilemmas, ethical management, creative leadershipAbstract
The article examines the growing importance of creative solutions in business ethics in the context of a rapidly changing socio-economic environment and increasing expectations for corporate responsibility. As modern businesses face complex moral dilemmas, traditional models of ethical behavior are often insufficient to resolve the challenges posed by globalization, digitalization, and stakeholder pressure. The purpose of this study is to substantiate the theoretical and practical significance of creativity as a component of ethical decision-making and to analyze its impact on business practices. The paper outlines the main theoretical foundations of business ethics, including deontological, consequentialist, and virtue-based approaches, and explores how these can be enriched and transformed through the integration of creative thinking. Creativity is conceptualized not only as a generator of innovation but also as a catalyst for developing flexible, value-oriented, and socially responsible decisions in ethically ambiguous situations. The authors argue that creative ethical decisions enhance corporate adaptability and reputation while also promoting the development of long-term trust-based relationships with clients, employees, partners, and society at large. Special attention is paid to the mechanisms of implementing creative decision-making in business ethics through the use of interdisciplinary tools, such as design thinking, scenario planning, ethical foresight, and participatory leadership. These approaches provide a framework for forming ethically sound yet non-standard managerial responses to emerging risks and ethical tensions. Moreover, creative thinking in ethics enables the transformation of business culture from a reactive to a proactive system of values and behavior. The study highlights the importance of cultivating a creative ethical climate within organizations, emphasizing the role of leadership, organizational learning, and employee empowerment. In doing so, it is possible to build a resilient ethical infrastructure that aligns individual values with corporate principles. This alignment fosters not only compliance with formal ethical codes but also a deeper internalization of social responsibility in daily business operations. Real-world business cases are presented to demonstrate how creative ethical frameworks can be implemented in managerial practice. Furthermore, the article offers methodological recommendations for managers seeking to foster a creative and ethical climate in their organizations. The findings contribute to the field of management and ethics by emphasizing the role of creativity as a strategic resource for sustainable and responsible business development in the 21st century.
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