ARTIFICIAL INTELLIGENCE AS A TOOL FOR MANAGING HUMAN RESOURCES IN CONDITIONS OF UNCERTAINTY

Abstract

The article explores the potential use of artificial intelligence tools in managing the human resources of enterprises under uncertainty caused by war, economic crises, and rapid technological changes. Over the past decade, AI services have gained significant popularity and extended beyond the IT sector. Today, tools such as ChatGPT, Gemini, and other similar services are widely adopted by entrepreneurs and actively integrated into business processes, including HR management. Given the dynamic labor market shifts, economic instability, and digitalization, the authors examine AI's potential to enhance HR processes, particularly in recruitment, adaptation, training, and workforce development forecasting. AI integration into HR functions improves decision-making efficiency, automates routine tasks, and personalizes employee training. AI also supports adaptive human resource strategies, predicts workforce needs, and minimizes risks, ensuring enterprise competitiveness. The article proposes approaches for scenario planning, adaptive learning, and automated crisis management based on AI algorithms. AI-driven optimization of recruitment and training processes unlocks new opportunities for businesses, ensuring stability even in crisis periods. While automated systems offer significant advantages, they may also contain hidden biases that lead to discrimination based on age, gender, race, or other characteristics. At the same time, AI holds substantial potential for developing adaptive HR strategies, predicting workforce demand, and mitigating risks associated with external instability. However, for AI to be effectively implemented, it is essential to ensure high-quality data, establish ethical standards, and develop clear regulatory frameworks. The study concludes that a comprehensive approach to AI integration in HR systems is necessary to ensure transparency, efficiency, and sustainable human resource development. Effective human resource management in uncertain conditions requires new methodologies and technological solutions, among which artificial intelligence can play a key role.