ANALYSIS OF CHANGES IN THE BEHAVIOR OF THE END-CONSUMER IN THE MARKET OF ALTERNATIVE ENERGY UNDER MODERN ECONOMIC CONDITIONS

Abstract

The article reveals the features of consumer behavior when choosing goods and services, who wants to move from a monopoly supplier of electricity to installing their own private photo and vibration converters of electrical energy at the present stage of development of the consumer market. Attention is focused on the definition of a promising segment of the market for goods and services in the field of installation and maintenance of alternative energy facilities in private households in Ukraine, as well as changes in consumer behavior, taking into account modern problems. It was noted that taking into account the current military situation in the country and a large number of destruction of the housing stock, the government assumes the obligation to restore it. The possibility is being considered that the implementation of the tasks of state programs for the post-war restoration of the housing stock will take into account the prospects for the construction of social housing with the installation of facilities for generating electric energy from alternative sources. It is noted that the further development of the installation and operation of alternative energy in private households and the behavior of their owners during the purchase of such services will depend on such reasons as traditional, technical, geographic and climatic and military. The article substantiates and discloses all the reasons in detail. Modern examples of groups of reasons that influence the choice of the consumer when choosing the installation of modern power plants on their own private plot are given. It is concluded that a consistent reduction in the price of purchasing and putting into operation alternative energy facilities will lead to an increase in the number of users of energy installations both in relatively small households and in large residential areas of restored housing.